Focused Areas

Core Focus Areas

Empowering creators to collaborate with AI in writing, design, animation, sound, and more.

Leveraging AR/VR, motion capture, and virtual production for next-gen cinema and fine arts.

Partnering with institutions to embed creative tech in STEAM education.

Aligning with national/state strategies to foster scalable innovation and global outreach.

India Movie Tourism Plan

Objective: Develop India as a premier movie tourism destination, leveraging its rich cinematic history and cultural heritage.

Key Strategies:

Recognize Film as a Tourism Driver: Integrate film tourism into India’s tourism policy.
Create Movie Tourism Circuits: Develop guided tours to iconic film locations, such as Ramoji Film City, Annapurna Studios, and historic sites like Golconda Fort.
Film-Friendly Infrastructure: Establish single-window clearances for filming, offer location-based subsidies, and invest in film tourism signage and AR apps.
Public-Private Partnerships: Collaborate with private studios, production houses, and tourism startups to co-develop movie tour packages and merchandise.
Digital Marketing: Promote film locations through social media, influencer tie-ins, and digital campaigns like “#ShotInHyderabad”.
Sustainability and Local Inclusion: Ensure community benefit sharing, involve local artisans and guides, and promote eco-certifications for sensitive locations.

A multi-layered innovation engine that serves as a think-tank, creative lab, and launchpad for:

Incubating cross-disciplinary, tech-powered art projects and startups.

Hosting experimental sandboxes, exhibitions, and dialogues to promote innovation.

Enabling access to GenAI and digital tools for underrepresented creatives.

Building a global bridge for Indian creators by combining grassroots ingenuity with cutting-edge innovation.